淺析禮貌原則在商務信函中的應用_商務英語論文
文檔分類: 商務英語 文檔上傳會員:Sinner 上傳時間:2018-01-09
文檔價格: 1000金幣立即充值 包含內容: 完整論文 開題報告 文獻綜述 文章下載流程
文章字數: 4881 字 (由Word統計) 文章格式: Doc.docx (Word) 本站文章可以通過查重嗎?
文章簡介: 加入收藏

摘要

隨著經濟全球化的深入發展,各國經貿往來日益頻繁,商務信函的中介作用也愈發明顯。基于Leech的禮貌原則,本文從You-attitude 和詞匯的角度,以大量的實例作為分析基礎,探討“禮貌原則”如何滲透于商務信函,以有效協助實現商務交流的目的。研究表明,恰當的應用禮貌策略會給商務信函的寫作帶來很多益處,往往會有出其不意的效果。本文在一定程度上可以對商務信函的寫作給以更加具體的指導,也可以幫助寫信人在國際商務貿易中更好地實現其交際意圖。

關鍵詞:禮貌原則;you-attitude;詞匯;禮貌策略
 
Abstract

With the deep development of the economic globalization, countries all over the world have frequently exchanged,and the role of the business letters have been increasingly important. Based upon Leech’s politeness, this thesis aims to study the application of the politeness in business letters. The process is analyzed by a large number of examples, from the perspective of you-attitude and lexical meaning,trying to explore how politeness strategies are presented in the business letters and help to achieve the desired purpose. It is shown that appropriate application of politeness strategies will bring a lot of benefits to the business writing and sometimes will have the unexpected effect. To some extent,this study will provide some specific guidance about the business letter writing. Moreover, it will help the writer to achieve him/her purpose in the international business trade.

Key words:politeness; you-attitude; lexical; politeness strategies

1. Introduction
Politeness, as a universal phenomenon, exists in all human societies and permeating in every aspect of an individual’s everyday life. Since the early 1970s,linguists began to study the role of politeness in the verbal communication. Politeness is usually regarded as the measures for the speakers to achieve a certain purpose, such as to enhance or maintain the harmonious social relationship. Politeness can be used to explain many phenomena occurring in our daily life and also has a strong descriptive function. Politeness is not only universal, but also unique in different cultures, which have different points of view of politeness. So as to the definition of politeness, different scholars have different studies. According to Lakoff (1975:65), politeness is a form of behavior that have been developed in societies in order to reduce friction in personal interaction. Leech defines politeness from the perspective side and proposes that it is used to create and maintain harmonious interaction (1983). Brown and Levinson (1987) consider that the politeness is the production of social order and a precondition of human cooperation.
 

上一篇:論合作原則與禮貌原則在商務信函中的應用_商務英語論文
下一篇:從語用學角度探析電視訪談節目會話的有意違反_商務英語論文
相關文章推薦: TAG: 禮貌原則 商務信函
tlcbet