文化軟實力視閾下中國博物館官網國際化策略之探究——以中國國家博物館英文官網為例_商務英語論文
文檔分類: 商務英語 文檔上傳會員:Panacea 上傳時間:2017-11-27
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摘要:

中國國家博物館是向世界展示中國文化軟實力的重要窗口。本文以傳播學理論和相關翻譯理論為指導,以中國國家博物館英文官網為例,兼以美國國家歷史博物館官網為參照,從語言風格和網頁布局兩個方面進行了比較研究。中國國家博物館英文官網總體用詞相對簡潔,但是比較看來句子結構趨向復雜,文本結構照搬漢語思維,網頁布局單一。作者對所討論語料進行了嘗試改譯并總結提煉了諸如用詞簡單化,句子簡潔化,文本結構力求符合英語思維,網頁布局豐富化等英文網站優化策略。作者希望本文研究成果對中國博物館官網國際化有一定參考價值,對提升中國文化軟實力有一定借鑒意義。

關鍵詞:文化軟實力;中國國家博物館;美國國家歷史博物館;英文網站;語言風格;網頁布局;國際化策略

Abstract:

National Museum of China (NMC) is an important window showing Chinese culture soft power to the world. The author of this paper, guided by communication theory and relevant translation strategies, takes the English official website of NMC as a case study. Meanwhile, the elaborately selected materials from National Museum of American History (NMAH) are used as reference. The author analyzes the features of NMC from two aspects, including linguistic style and layout of website, aiming to explore the internationalized strategies, including informality of words, simplification of sentences, discourse structure conforming English thinking mode and richness of website’s layout. Moreover, the author makes an attempt to further analyze and revise the selected texts of the NMC’s English website in the two perspectives above so as to maximize the effect of Chinese soft culture soft power. The author hopes that findings of the paper will provide certain references for internationalization of the English websites of Chinese museums. The author hopes to perfect the English website of Chinese museums, thereby enhancing Chinese culture soft power.

Key words: culture soft power; NMC; internationalization strategies; communication; linguistic style; the layout of website;NMAH

1. Introduction
1.1 Background and significance
With the rapid development of globalization, Internet has been rapidly developed and created a new means to bridge the gap between the different cultures. It has the features of sharing the information immediately, conveying the cultural spirit as well as providing the platform for communication. In the field of culture soft power, internet also provides a greater platform for countries all over the world to present their culture and show their charming to the world. Nowadays, in addition to economy, science and technology, one nation’s culture soft power plays an important role in shaping its good international image. After becoming the second largest economy in the world, China begins to attach more importance to increasing the culture soft power.
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