淺析廣告英語中的語言特征_英語論文
文檔分類: 英語論文 文檔上傳會員:平川丶 上傳時間:2019-05-10
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A Brief Analysis of the Linguistic Features of Advertising English 

摘要:本文介紹了廣告的基本信息,包括廣告的定義、分類、社會功能和創造原則。從詞匯、句法和修辭三方面陳述了廣告英語的語言特征,并以雙關的修辭手法為例,分析廣告英語的語言特征在生活中使用產生的效果。然后以聯想公司為例,分析了中國企業如何運用廣告英語的語言特征制定廣告語,宣傳產品。本文目的是幫助大眾更加了解廣告英語的語言特征,并能夠合理運用廣告英語達到宣傳商品的目的。

關鍵詞: 廣告英語,語言特征,雙關 

Abstract: This paper introduces the basic knowledge of advertisement, including definition, classification, social functions and creative principles. It states linguistic features of advertising English from vocabulary, syntactic and rhetorical aspects and analyzes the effects of linguistic features of advertising English, taking pun as an example. Then, taking Lenovo as an example, it analyzes how Chinese enterprises make use of the linguistic features of advertising English to make advertising slogans and promote products. It aims to help people to have a better understanding of advertising English and learn to use it to help promote the products.

Key words:  advertising English, linguistic features, pun

Introduction

“Advertising is as old as humanity itself.” (Encyclopedia Britannica, Macropedia, V01, 1:109). With the rapid development of international trade and information exchange, advertising becomes even more important for the companies trying to internationalize their famous brands. In order to make a profitable volume of sales and build brand preferences among consumers, many companies attach great importance to advertising. In the process of economic globalization of the 21st century, the trend of international advertising will become even more intense. Advertising English, as an application language, has become universal and developed into large-scale non-exclusive language because of its special effect. Therefore, it is necessary for us to learn advertising English so as to help people better understand it and apply advertising English to promote their products and services, especially Chinese enterprises. For those who want to expand their overseas market, they should learn much more about advertising English.


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