淺析零售業的發展現狀及趨勢_英語論文
文檔分類: 英語論文 文檔上傳會員:Todd 上傳時間:2020-03-31
文檔價格: 1000金幣立即充值 包含內容: 完整論文 文章下載流程
文章字數: 5277 字 (由Word統計) 文章格式: Doc.docx (Word) 本站文章可以通過查重嗎?
文章簡介: 加入收藏

淺析零售業的發展現狀及趨勢_英語論文

Brief Analysis on the Development Patterns and Trend of Retailing

摘要

隨著經濟全球化的深入,零售連鎖業的發展方式和內涵也產生了革命性的變化。連鎖商業的大規模的發展,全球貿易往來的不斷增加導致現在的零售連鎖業形成了一個新的格局和新的動態,與此同時,中國零售連鎖業在近年來也發生了翻天覆地的變化。

本文的主題是淺析現如今的零售連鎖業的發展模式和未來趨勢。自由市場中的零售總是自由流動的。概念、選址、人口遷徙、品味、品牌、價格以及執行者的領導能力總是在不斷變化。一種業態從另一種業態擴展后帶動了零售連鎖業的發展。現在也是這樣,如果一個零售連鎖企業降低效率,那么它將被其他比之更高效者自動代替。

零售連鎖業不可能一帆風順的,它總是會上下波動的,零售連鎖商應該根據自身的實際情況,選擇適合自身發展的經營模式,創立自己的品牌效應,使自己的品牌在世界貿易中立于不敗之地。

關鍵詞:經濟全球化; 零售業; 經營模式; 品牌效應

Abstract

With the deepening of economic globalization, the development and connotation of retail chains also have a revolutionary change. Large-scale development of chain business and global trade increased leading to retail chains which formed a new pattern and new flexibility. At the same time, China's retail chains have great changes in recent years.

This thesis analyses the model and the future tendency of retail chains. Retailing is always free flow in a free market. Concept, location, population migration, taste, brand, price and executive leadership are always changing from a state to the other promotion in the development of the retail chains. Nowadays, if a retail company develops slowly, it will be submerged in the tide of era. If it is low efficiency, it will be replaced by effective company automatically.

There is no smooth road to the retail chain and it always ups and downs. According to their own actual situation, retail chains should choose suitable business model, create their own brand effect, and make their brand in an impregnable position in world trade.

Keywords: economic globalization; retail ; business model; brand effect

Contents

1. Introduction 1

2. Literature Review 2

2.1 The Definition of Retailing 2

2.2 The Retailing Environment 2

2.3 Retail Administration 3

3. Present Situation Analysis of Retailing 4

3.1 Present Situation of Retailing 4

3.2 Retailing in China 6

3.3 Retailing in America 7

4. Problems Existing in Retailing and Possible Solutions 8

4.1 Existing Problems 8

4.2 Possible Solutions 10

5. The future trend of Retail Chains 11

5.1 Brand awareness 11

5.2 Growing importance of the supply chain 11

5.3 Integration of in-store and online experiences 12

5.4 The rise of luxury e-commerce 12

6. Conclusion 12

Works Cited 14


上一篇:淺析《麥琪的禮物》中的人文主義情懷_英語論文
下一篇:沒有了
相關文章推薦: TAG: 零售業 品牌效應
tlcbet